They keep telling me that the sport of track and field has died in the United States – but fortunately I didn’t get the memo. They say that no one cares. That only in resolute areas like Eugene Oregon and Des Moines Iowa is there enough support to scrap together a decent meet. I’m told that San Jose (formerly Speed City), Los Angeles (host of two Olympic Games), and New Orleans (former Trials host, Super Bowl host and annual host of one of the world’s biggest parties in Mardi Gras) just aren’t capable of pulling off a big meet any more.
They say that Berkeley (home to Jim Ryun’s 3:51.3) wasted its time renovating one of the best track and field venues anywhere, because the Bay Area has no interest in track. I’m told to stop looking back at the grandeur that was once track and field in this country because it died and I didn’t get the memo. They tell me that we’re hanging on by the barest of threads and that the days of the Modesto Relays, Fresno Relays, Pepsi Invitational, Bruce Jenner Classic, Jack in the Box, and Kinney Invitational are over because there is no longer enough interest to put butts in the seats!
And I say you’ve all been bamboozled, and misled into believing that a body is dead whose heart still beats!
The last time I checked we continue to win more medals in international competition than any other nation on the planet. As a matter of fact in London we began to approach record levels! This from the nation in which the memo has been out declaring the sport DEAD!
Where are these athletes arising from within this corps of a nation? Well, it’s very interesting. The last time I checked track and field/cross country has the largest number of youth participating among high schoolers – ahead of luminaries like football, baseball, basketball and soccer! Just imagine if the sport wasn’t DEAD!
And those people in Southern California that I’m told just can’t put their butts in seats to watch track in their own back yard will fill cars and vans and whatever else to drive to CLOVIS, California (most of y’all have no idea where that is) to watch high school kids compete for State titles this weekend – ditto for those Bay Area people.
Now I can come up with more examples that the sport is actually very alive in this country than you can that it died. Frankly all I had to do was prove it has a pulse to get the coroner to retract his statement. My point however is a very simple one – with all due respect, most of you haven’t a clue about the true state of the sport in this country but are parroting what’s been told. Too many have bought into the notion that the sport is dead and that we should be happy with what we have and what we get.
But that is NOT how we’re supposed to think in America – or at least not how we used to think in America. This is the country where immigrants come for the opportunity to become better, not to root and die. This is the country that said we’d go to the moon – and got there! This is the country that said no odds are too great if we put our collective wisdom together.
And I’m here to say that there’s more than enough blood in this body and collective wisdom to resurrect a very weakened sport in this country. That I can comment on how successful we are internationally and how popular we are at the high school level says that we could, no should, have meets in major cities equivalent to London, Rome and Paris!
No we’re not where we once were – man was that fun. Neither are we dead, however. We’re in some sort of track purgatory waiting for resurrection. Luckily there’s enough life in the body for resurrection to take place. But it will require LEADERSHIP! It will require a PLAN. It will require RESOURCES. And it will require people in key positions with PASSION and VISION, because that’s what it takes in any endeavor to make things happen. Unfortunately I can’t remember the last time I saw passion for the sport arise out of USATF.
I just watched Sacramento save a basketball team that had one foot in Seattle and the other on thin ice – no it was actually on a plane TO Seattle. So I know first hand that the impossible can happen. THAT was passion! That is the kind of effort it will take for a revival of track and field in this country. It will take people dedicated to the cause. It will take people that refuse to believe that the sport is dead – people who pick up a shovel with the intent to build, not bury, the sport.
You see, the problem with track and field does not lie with the sport. It’s a great sport that is still alive around the world, and in this country. Participation is high and guess what – when we assemble great fields people come out and WATCH!
But the public is tight with their dollar and they’re not going to be fooled into thinking that second rate fields are the best we can do. They want Usain Bolt, Yohan Blake and Tyson Gay. They want David Rudisha, Allyson Felix, and Carmelita Jeter – and they should. It’s no different than they want Lebron James, Tom Brady, Blake Griffin and Colin Kaepernick. They want to see the famous, the hot, the most marketed – and when they don’t get that they don’t go.
The Sacramento Kings have put a poor product on the floor for years now and attendance has plummeted – but they’re not dead. The community has kept the team because they see the value in the team. New ownership has come in, and they’re going to revamp the organization and rebuild the team. The equivalent needs to happen to track and field. We need new leadership here at USATF – sorry but I’ve seen nothing from the last two CEO’s. Job ONE should be to court, cultivate, and tap into the corporate base in this country. Because this is a project that requires funding, and there are more than enough corporations and resources out there to do what needs to be done – but it’s not going to just walk through the door.
There’s more to it than I’ve said here today, but I think you get my point. I didn’t get the memo, so I know nothing of the death of track and field. You see, I’m like Morpheus in The Matrix – I believe, no I know, that the machines can be defeated. And I’m willing to fight for that belief. To quote Morpheus from the second Matrix movie when he is asked if the prophesy he believes so strongly in is BS:
“Then tomorrow we may all be dead, but how would that be different from any other day? This is a war and we are soldiers. Death can come for us at any time, in any place. Now consider the alternative. What if I am right? What if tomorrow the war could be over? Isn’t that worth fighting for? Isn’t that worth dying for?”
Well, what if "I’m" right? What if the memo is wrong? What if the sport is still alive? What if tomorrow track could be big again? Isn’t that worth fighting for?
Watch the Prefontaine Classic tomorrow and Saturday, then answer that question.
Very good post. I would love to hear comments from some top officials at usatf on this. I hope somebody sends them a link to this post (maybe I should look up the info and do it myself, huh?)
I’m sure most are angry with me, but I guess that’s life .. The EASY choice is to say it’s dead and just accept what is .. But that’s my point, it’s what’s easy .. That means additional work isn’t necessary ..
But I’ve seen the best of the sport .. And I KNOW that the core elements are there … Those running this sport are just too “lazy” to do the really hard with it will take to get the job done .. And worse, we’re not even supposed to talk about it .. Because woe be to me that I may speak the truth …
The enthusiasm among fans of T&F seems to be there but 2 big problems jump out at me:
1) When it’s broadcast on network TV, it seems like they’re trying to pitch it to non T&F fans which is a big mistake. They need to cater to their core audience just like every other sport does. Also, too often it’s hard to find out when and where a meet is televised. The network should be advertising broadcasts on all of the popular T&F websites. I don’t consistently see that. There needs to be regular broadcast times – just like other sports. If you’re into football,basketball, baseball, or hockey, you know when the games are coming on. You don’t have to hunt around and do searches on the TV guide and/or internet. They also need to promote competition and rivalries, not just individuals. They need to emphasize the stuff that T&F fans get into. The way the sport is presented to the public impacts their ability to attract sponsors.
2) As you’ve touched on before, It is a professional sport that is run as though the athletes are amateurs. I think that is a big barrier to getting stronger sponsor support. If I had it, I don’t know if I would invest millions in a sport without some basic structure. There should be a salary/bonus structure – however small it has to be at the start. And, I think, one that incorporates how often an athlete competes as well as how well they compete.
The biggest draw in the sport continues to be the men’s 100m. They MUST do what ever is necessary to make sure that we get to see the top dogs run against each other more than once a year. Imagine the attention the rivalry between Bolt/Gay/Blake would get if they raced each other 4 or 5 times every season. The other events manage do it. If this was structured like a professional sport it wouldn’t even be an issue. No money issues will stop us from seeing Kobe play against Lebron. (if they were in the same conference, we would see them go at it 4 times a year plus the playoffs) Just fix it. Period.
The sport is not dead, but if the usatf doesn’t address some core issues, it will never be more than what it is right now.
I completely agree with you on both fronts ..
Getting information on what’s going on in this sort is ridiculous .. Not just what meets are being televised, but what meets are being held ?? Only those of us closest to the sport know what sites to regular scan to know what’s going on … The casual fan, or those outside the sport have no clue … I have people asking me ask the time “what’s going on this weekend” who WANT to go watch a meet but have no idea when/where they are .. This in the age of the internet – it’s ridiculous ..
That second one is at the core of the problem … Every other sorry understands that the key to “putting butts in the seats” is putting the best you have to offer in front of the public !!! There’s a reason that basketball grew in the 80s – it started with the marketing of Bird/Magic then continued to grow as they added Michael, Barkley, The Admiral, and Dominique among others .. There’s a reason they marketed The Dream Team ..
There’s a reason why the Lakers v the Celtics was at the heart of the league .. And I bring up basketball because through the 70s it was said that basketball was DEAD !! And I’ll be politically incorrect right now because it was said that basketball was DEAD because white America wouldn’t watch a short that was becoming dominated by black athletes .. And we found out that was stupid and wrong !! We found out that marketed properly the sport would grow and become huge because it’s an entertaining sport regardless of who’s participating !!!
But people want to see the best of what you have to offer .. Period, end of discussion regardless of the sport …And getting these makes sprinters on the track in something other than a major championship is a must .. Sorry but I could care less if any one of these guys runs a solo 9.7 with a 9.9 / 10.0 trailing … I’d much rather see them going head to head and leaning at the tape in 9.88 as long add the excitement is there …
I’ve said it several times, lack of head to heads is killing this sport … When I was thing I thought money would build the sport, instead it’s killing it ..