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Marketing the Face of Track and Field
Between 2008 and 2017 many people considered Usain Bolt to be the face of track and field. The athlete that the IAAF built their promotion around. The sprinter they proclaimed to be the “clean” representation of track and field, because the IAAF felt that such a representation was needed. When Bolt said that it was time to retire, Seb Coe basically said, “woe is me whatever will we do.”. Because really the marketing plan for this sport has been centered around the idea of the sport having a singular face! I’m really not sure why, given the diverse nature of the sport itself. Running, jumping, throwing. Men and women. Speed…
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What are the Sport’s Best Rivalries?
Coming off a successful Olympics and 2012 season, it’s time to take a look at how the sport can improve moving forward. One of the glaring problems in the past few seasons in my opinion has been the false start rule which I addressed a couple of days ago. When I listen to what other people are saying, one of the biggest complaints that many people have about the sport of track and field is the lack of head to head competition among the sport’s best athletes. A complaint that I think stems more from their disappointment with the top end male sprinters, who just can’t seem to find each…
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Emerging Faces of 2012
The beginning of every year has those athletes that everyone is waiting on pins and needles to see. We can hardly wait to see what Usain Bolt, Sally Pearson, Allyson Felix and David Rudisha are going to produce. But while I enjoy watching the veterans do their thing, what’s really exciting is watching new talent emerge. After all, once upon a time every star veteran had a breakout season of his or her own. Every year we get to witness athletes coming of age and this year was no different. In recent seasons we’ve got to watch Kirani James and Yohan Blake, among others, blossom into verifiable “stars” internationally. Following…