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Marketing the Face of Track and Field
Between 2008 and 2017 many people considered Usain Bolt to be the face of track and field. The athlete that the IAAF built their promotion around. The sprinter they proclaimed to be the “clean” representation of track and field, because the IAAF felt that such a representation was needed. When Bolt said that it was time to retire, Seb Coe basically said, “woe is me whatever will we do.”. Because really the marketing plan for this sport has been centered around the idea of the sport having a singular face! I’m really not sure why, given the diverse nature of the sport itself. Running, jumping, throwing. Men and women. Speed…
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Ten Predictions for 2019
I’m going to start the new year right. One, I’ll be posting more. Not as much as I used to because I’m coaching. But a lot more than I have since my illnesses/surgeries. That said, I’m going to start with my predictions for 2019 – the first being that it’s going to be a fun year for track and field. We’ve got a whole lot of new talent all over the track (& field) and many will be competing in their first World Championships. My second prediction is that Doha will be a blast! The performances are going to be crazy good; and the competition is going to be off…
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Six Matchups I’m Looking Forward To in 2019
Ok. The 2018 track season is well behind us now as cross country and marathons dominate the landscape. As a matter of fact, the indoor season is right around the corner, which means that many athletes are already back grinding in preparation for the first of the upcoming three Championships ahead in this next major cycle. While there wasn’t a major championship in 2018, the performances of the athletes – particularly the youngsters, left me salivating for the action that 2019 promises. There were many performances that would’ve garnered gold medals in most Olympics and World Championships! As a matter of fact, there was a lot of altering of all…
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Pulling Up the Last Leg of 2018
This has been a very interesting season. We knew that it would be, given that it’s an off year and off seasons are usually marked by change – and 2018 has seen lots. As a matter of fact, we’re looking at a nearly wholesale revamping on the men’s side. I can’t remember this great a reboot since BALCO laid waste to the landscape back just after the turn of the century. This time however, it’s not so much about people leaving the sport as we’re looking at a serious youth movement taking place. Possibly the largest of the professional era of the sport. Sprints, hurdles, jumps, distances, everywhere you look…
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The Sprints New World Order
The “Old Guard” is officially gone. It took a long time as athletes have longer careers than in the past, but it still happens. The athletes that have dominated the world stage since 2004 have finally given way to the new generation of sprinters and hurdlers. When the next championship cycle begins in 2019, there will be a slew of new young athletes taking the podium. Predicting who is always difficult as injuries and the emergence of new talent makes things tenuous at best. Many of this year’s youngsters have an outstanding chance to be on the podium. Following are some athletes to watch in 2019. Men’s 100 Always…