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The New Economics of College Track & Field
For more than a century, college sports operated under a deceptively simple dogma: student-athletes played for pride, tuition, room, and board, while television networks and universities generated billions in commercial profit. In late September 2026, the United States Senate decisively put the final nail in that amateurism coffin, passing the bipartisan Protect College Sports Act (S. 4668) with a 77–22 vote. Combined with the landmark court settlement known across campuses as House v. NCAA, the collegiate landscape has completed a total metamorphosis. Colleges are no longer merely academic institutions that sponsor sporting clubs; they are now direct revenue-sharing employers and contract facilitators. While headline writers focus exclusively on whether a…